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Reverse SEO

Define: Reverse SEO:

Reverse search engine optimisation is the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press.

Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.

Why Reverse SEO?

Reverse SEO has become one of the most effective strategies for minimizing the impact of bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage Online Reputation Management. Too often, companies become targets for negative press online.

Reverse SEO can be used to suppress negative publicity that targets your company in Google, Yahoo, and Bing. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. It’s important to note the potentially devastating effects of negative press and how reverse SEO can help you manage your company’s Online Reputation Management.

Guaranteed Reverse SEO

Despite what you read, it is impossible for any company to guarantee you removal of a site within Google's results if you do not own the site. However, we understand that you still want some assurance that you will get the best possible results by signing on with us instead of a lower-priced competitor.

Search Engine Partner has a record of accomplishment of helping our clients increase their rankings and, more importantly, their sales through our optimization services. Even though there is no way we can guarantee a removal from Google, Yahoo! or Microsoft Bing (formerly Live Search), we are willing to put our money where our mouth is by offering you our money back guarantee.

All Reverse SEO Packages come with a Money Back Guarantee. If we do not reduce the ranking of at least one site on a search engine results page for keywords that are part of your campaign, your initial SEO Set up fee will be refunded.

It's worth emphasizing that a reverse SEO campaign takes time to gain momentum. Even though you will be leveraging authoritative sites that rank more quickly than other properties, controlling the first page of Google is not an overnight process. However, once these sites climb to the top positions, they are very difficult to remove. Their ranking ability does not guarantee immediate results, but results tend to be sustainable. That means future attempts to attack your company with negative publicity will be forced to climb a much higher wall to do so.

For more about online reputation management see our online reputation management section.

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