Search Engine Optimisation (SEO)
Improve the traffic to your website!
Search Engine Optimisation is ensuring your website is built in a way that will maximise traffic to your website. Many factors need to be put in place from changing the structure of the site right through to suggesting content recommendations or even new pages for your website.
Karma will work with you as part of a staged process. Very often an initial phase 1 approach is undertaken, followed by a month by month secondary phase which then builds the traffic to your optimised site. The second phase has no fixed timescale. It really depends on the nature of your website and the best approach to building up relevant links - for example writing articles and publishing them on websites with links back to your own website.
What guarantees do we provide?
Firstly, we have got many of our clients onto page 1 of Google. This includes the website you are on now. Try it for yourself! For example, we build content management software. Type 'bespoke content management software' into Google and look for Karma Technologies there on page 1!. Contact us and request more SEO results we have achieved with some of our clients.
It again depends on the nature of your business and how competitive it is on the Internet. Depending on the duration of your SEO campaign, we can guarantee reaching an agreed number of unique visits to your website every month. If the increase/target is not met within the time frame, we will work on your website free of charge until we reach the agreed goal. However, we do guarantee that the traffic to your website will substantially increase over time.
Many of our clients now enjoy the success of being on page 1 of Google with many search phrases users are entering to find their business.
Our approach is as follows:
Wireframe Recommendations:
To ensure that your design is SEO friendly thereby enabling the search engine to spider maximum content.
On-page optimisation:
This will cover critical aspects of writing optimised meta tags for your pages. We will work with your existing content to make sure that it has optimal keyword density.
HTML optimisation:
We will ensure that your site conforms to W3C standards of accessibility. Also, we will help you with technical recommendations ensuring critical aspects like code to content ratio, JavaScript and Flash usage are taken care of.
Technical Recommendations:
This will cover server side recommendations to ensure that issues of duplicate content and spam do not arise. We will also create a sitemap depending on your site thereby giving search engines maximum access to your site.
Link Popularity:
Links from other relevant websites is a critical component to rank well in search engines. We will work on getting back-links for your website to increase its link popularity.
Reporting:
We will send custom-made monthly reports so that you can easily track the progress of your SEO project.
Karma does not just provide recommendations to clients for SEO. If you want we'll implement these changes for you too! Or you can simply pass our reports and recommendations to your web developers to implement.
If you have any questions about getting traffic to your website, contact us to find out how we can help get more traffic to your website