Your website should be the most important, valuable marketing tool that you or your company possess.
Nowadays, like it or not that's how it is.
First impressions count - it is essential that your website is clear, concise and easy to navigate.
Your website needs to be seen as fresh, current, up to date, both by potential customers and by the search engines.
Updating your website:
Update your website frequently in a non-technical way:
- A Blog, Video Blog or Audio blog (view a working blog here)
- CMS (Content Management System) - this is a non-technical interface where you can login to your website and update current information such as your services, latest offers, news and customer testimonials. A content management system works alongside your custom built website
- Social networking tools, such as Facebook, LinkedIn and Twitter. Here you can tell your fan base about latest products, news, events and keep the community spirit going!
- Ecommerce management tools to update your products and manage your price changes, customer payments and refunds
Very often, your website will pull information from a database and display it dynamically. Websites like Facebook, utilise web pages built with PHP code which calls their database to display all the different user information.